Connected CRM, end-to-end analytics and IP telephony
Created a marketing strategy
Transcarpathian real estate market is diverse and competitive. The first thing we did was make a list of competitors and identify strengths and weaknesses.
For each residential or commercial complex of IDM Group, we have developed design sites, which have joined the service of interactive viewing of apartments. The information on the site is being updated, because we care that potential customers have an up-to-date idea of the construction process. We have previously developed branded fonts, colors and Ton of voice companies.
The main purpose of the creative is to capture the user's attention and perform the target action. Based on the marketing strategy, we have developed design creatives with relevant proposals.
We launched on Facebook, Instagram and Google. We launched both direct advertising for coverage, interactions and conversions, and remarketing, which "pressed" and reminded that the desired is near.
We monitored the indicators of CTR, CPC, CR, CPM, Overlap, CPA and based on them identified the most working hypotheses. and optimize it even now.
We have installed Bitrix24 for efficient application processing and all the necessary analytics systems. Integrated services and set up conversions in Google Analytics and Facebook Pixel. Customer feedback has also become clearer and more thoughtful by connecting Binotel IP telephony.
Promoting real estate requires a comprehensive approach, because buying an apartment on Facebook or Instagram is not commonplace, so we launched a contextual advertising Google and targeted advertising on social networks.